Wednesday, September 7, 2022

The Publicity Stunt at Ujjain for Promoting Brahmāstra

Shree Mahakaleshwar

This Tuesday’s temple visit by Ranbir Kapoor and Alia Bhat was a shrewd publicity stunt. Neither of them are religious. They have no love for Hinduism—both are famous (or infamous) for making derogatory statements about Hindu traditions. They arrived at the Ujjain’s Shree Mahakaleshwar Temple for one reason: to generate publicity for their movie Brahmāstra. Their publicity stunt was successful. 

The protestors (reportedly belonging to Bajrang Dal), who tried to stop them from entering the temple, inadvertently played into the hands of Ranbir and Alia. The fracas outside the temple was extensively covered in the mainstream media. The TV news shows were full of dumb reporting on the protests that Ranbir and Alia encountered during their temple visit. The two film stars got what they wanted: Publicity for their movie Brahmāstra.

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