The conservatives are preoccupied with traditions and morals. Their preachers are traditionalists first and humanists next. Their insistent preaching is directed towards building of character. They exhort their youth to strive to be as good as their ancestors.
The liberals are preoccupied with proving that the norms of traditions and morality are anti-freedom. Their preachers are alienated individualists first and nihilists next. Their insistent preaching is directed towards creating individuals who are alienated and nihilistic.