Wednesday, November 24, 2021

The Problem of Great Art

“Art is what you can get away with.” ~ Andy Warhol (1987)

It is clear from Warhol’s work that he got away with a lot. But getting away with a lot was not his unique achievement; there are other famous artists who have gotten away with a lot. The world hails them as great masters because they could get away with a lot. 

Good art can never be defined. What is good art for one person might be utter thrash to another. Why do people claim that the Mona Lisa by Leonardo da Vinci is great art? There is no scientific or mathematical way of proving that the Mona Lisa is great art. A lot of propaganda and marketing has happened in the last 500 years to emblazon on mankind’s collective consciousness the idea that the Mona Lisa is great art. 

If an artist has access to propaganda and marketing, then like Andy Warhol, he can get away with a lot, he can make the world believe that his thrash is a great work of art. Propaganda and marketing, not just creativity, are the fountainhead of great art.

No comments: