A civilization cannot be transformed unless the masses are made to desire their own repression. One way of achieving this end is by erasing the difference between repression and liberty by using the universities, the mainstream media, the movie industry, and the publishing houses to seed society with the new logic: “The desire for repression is a sign of individualism”; “The passion for being led is moral”; “Normality is abnormal”; “Knowledge is an attempt to exercise brute power by other means”; “Love of one’s culture is a sign of schizophrenia”; “Man’s sickness is man’s individuality and his desire to be left alone”; “Classics are evil since they allow people to connect with an earlier socio-historical context”; “Capitalism does not create prosperity—it creates fascism and fosters the myth of keeping everyone busy”. These are not absurd statements—these are the widely accepted logical tenets of contemporary high culture. It is clear that the utopia project of the early decades of the twentieth century has been resumed in the twenty-first century. But this time the bumbling gun-wielding bolsheviks, the militants of theory, are not in charge—the utopia project is being spearheaded by the wealthy and smart comrades of the media, entertainment, academic, and digital industries, and its management is bureaucratic, globalized, and abstract.