|Crowd outside Moscow McDonald's on Jan 30, 1990|
The Pushkin Square McDonald’s served an average of 20,000 customers daily for several days after the opening day. The wait time for the customers was many hours.
I think the average Russian customer made a political statement by flocking to McDonald’s, the notorious symbol of capitalism. They sent a clear message that they were fed-up of Marxism and economic deprivation, and that they didn't believe the anti-capitalism propaganda of the Soviet regime.
In less than two years the Soviet President Mikhail Gorbachev resigned, and the Soviet Union was dissolved on December 26, 1991.